by Robyn Nelson
Bringing American Cupcakes to
visited her mother's homeland of Germany five years ago on a
backpacking trip after becoming tired of life in the United
States. A native of Florida, Nelson worked as a cosmetics artist
for the M.A.C. beauty products line, but was looking for a
change of pace. She found it in Berlin.
the city's first cupcake bakery has not been easy. "Most
Europeans do not know what a cupcake is – they ask me if it is a
muffin, or ice cream," she says.
testing out recipes on her German friends and wading through the
paperwork for starting a business in Berlin with her boyfriend
and business partner, Daniel, Cupcake was born. The store,
located near Boxhagener Platz at Krossener Str. 12, has quickly
become a local success. Film companies and movie stars alike
have requested catering by Cupcake.
plans to expand the stores beyond the flagship store in
Friedrichshain? "We're definitely thinking about it," Nelson